A few weeks ago our colleague Claudia Neumair (ZOA/S) visited one of our meetings. She works for the editorial department of BASF’s company magazine. Read her article about BASF Toastmasters in the May issue of “BASF information”.
As a speaker you try to convince the audience of your opinion. They should agree to the major views of the speech. Apart from the contents there are certain techniques that can be uses for to create a feeling of firm conviction. Proceeding one of the previous posts I’d like to give some more suggestions that are based on Robert Cialdini’s principles of persuasion.
Liking or “just be nice”
Have you heard that a waiter in a restaurant can increase the tip simply by adding another peppermint sweet to the bill in front of the customers? Showing sympathy to someone increases your chance that she / he will agree with your own needs. So try to buil a good relationship to your audience. How can you do so if you have just limited time in your speach? Some ideas:
- use positive body language techniques,
- share something personal with the audience that makes them feel special
- show appreciation that people came along to listen to your speech.
Authority or “the prove by power”
Usually we tend to follow people in positions of authority, we feel more obliget to accept what they say. Most of us will do what our managers request us to do or agree with someone who is in a high position.
For this reason try to find a prominent and outstanding personality of your point of view or your proposal. Got a quote or an example given or experience by a well known person with best reputation? Brilliant — take her / him to strengthen your thesis.
Scarcity or “now or never”
If people have the feeling that they might miss something if not acting immediately they decide quicker. To pile pressure on customers limited stock or closing dates for special offers are announced to gain a buying decision on the spot. That way you can influence your audience if you expect them to support your idea or project. By exposing an urgent problem that can (only) be solved by your suggestion your audience will likely agree. When speaking in front of a decision-making body point out the need for a clear and positive decision.
Give it a try, working with the specified techniques will make the audience agree to the strong points and ideas of your speech!
Jetti Kuhlemann / pixelio.de
Tim Reckmann / pixelio.de
To provide you with some information about BASFToastmasters we’ve designed an invitation flyer for the first meetings and a flyer with some general information about Toastmasters and what you can expect at our club. Of course you can download them or get in contact with us and we will send you a couple of hard copies. And if you are curios about the first speech project of a Toastmaster you can have a look at the Ice Breaker.